It’s tough to find any professional who can’t answer the typical client question, “Why you?”
In response, most offer a glowing self-testimonial with a laundry list of relevant qualifications, an accomplished track record, and a string of ardent references.
In this month’s issue of The Guerrilla Consultant, I suggest that you turn that ordinary question around and ask yourself, “Why not you?” Your answers can unlock opportunities for improving your practice that you might otherwise overlook.
About Michael W. McLaughlin
