I often hear consultants bemoan clients’ resistance to implementing recommendations. Most often, client reticence means that you have failed to make a compelling enough case for change.
A common reason for that failure is how you interpret and present the facts of the client’s situation. This month in The Guerrilla Consultant, I offer some advice for using the power of facts to help clients understand and follow your recommendations.
Don’t get tripped up on your facts. Read the September issue of The Guerrilla Consultant.