
Photo by Les Chatfield
It took less than two minutes after the speaker’s introduction before a familiar pattern played out across the room: Blackberries, iPhones, and laptops lit up as the audience got busy with email, texts, and other work.
After the presentation, most people I asked said that they could anticipate the direction of the speaker’s presentation, so it wasn’t really an interruption to fire off a quick email during the speech. “I need to excel at multi-tasking given everything I need to get done,” one person told me.
At first blush, that perspective seems right. Most of us believe we can follow a speaker’s train of thought even while doing something else. In reality, we can’t. When we try to do multiple tasks at the same time, research shows that our productivity drops by as much as 40 percent. That means we make mistakes, have to redo tasks, and forget to do some things entirely.
When we try to do more than one thing at a time, we’re not actually multi-tasking. Instead, we’re really switching between tasks quickly. Every time we switch back and forth, we have to reengage and that results in lost time–and productivity.
People will tell you that multi-tasking takes lots of practice before you can master the skill, but studies suggest that’s also an illusion. In fact, those who are heavy multi-taskers are less competent at completing tasks.
If you’re sitting in a boring presentation, you may need to check email or send a text just to stay awake. But if you think that you’re really accomplishing two things at once, you’re probably not doing justice to either task.
Try abstaining from multi-tasking for a few days. You’re likely to find that you’re accomplishing more, feeling less stressed, and being more creative. Focus on one thing at a time, and you might be surprised by the results.
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