Nudging Clients toward Commitment

We’ve all been involved with sales opportunities that seemed to take forever to close. In spite of our best efforts to move the process along, someone or something conspires against the sale, and it drags on.

While many of the tactics you might use to “speed up the client’s buying cycle” could lead to a win, they could also work against your long-term interests. That’s the subject of this month’s article in The Guerrilla Consultant newsletter. Read the article.