Ian Brodie, a UK-based consultant and coach, publishes a thought-provoking blog called Get More Clients in Less Time. If you are in the professional services business, there’s a lot to like about Ian’s blog.
He’s Been There and Done It
One of the things I like about Ian’s work is that he really knows his stuff—and sticks with it. He’s got real expertise in professional services and it shows. You can find other people writing about services marketing who mistakenly believe their general knowledge of marketing qualifies them to opine on the challenges facing services marketers. Ian’s not a pretender. He’s been there and done it.
Keeps It Fresh
Ian does a good job of posting on a regular basis. You’ll find fresh content every week, often with a counter-intuitive spin on conventional wisdom. Not long ago, he wrote an interesting post on Marketing Half Truths, which you’ll see challenges the “rules” of services selling.
Presents a Variety of Viewpoints
Recently, Ian added a podcast program called Authority Marketing. Each podcast is an interview with a leading consultant about how that person built an authority position in the market. He’s got interviews with people like Drayton Bird, John Seddon, Charles Green, and Tom Searcy.
The blog’s intent is to support Ian’s sales process, but not in an in-your-face way. His writing style is authentic, engaging, and personable. Here’s an example from his bio:
“I’m far from a natural salesperson. But through study and experience I’ve learned what it takes for even the most reluctant of professionals to become highly effective at marketing and sales – and that’s what I teach my clients.”
Check It Out
Ian is doing interesting work and shares his expertise freely. If you haven’t seen his blog, it’s worth a look.