Your Sales Proposal Needs Help: 10 Telltale Signs

photo by malias

  • You spot your proposal tucked underneath a wobbly table leg in the client’s office.
  • Your client calls and asks when to expect a translation of your proposal.
  • Your proposal was sent out with missing pages and no one noticed.
  • The list of project assumptions is longer than the description of your qualifications.
  • Your section on project fees gives your client a “ballpark figure.”
  • “Methodology” appears in any of the first five paragraphs.
  • The boilerplate in the proposal is so old even you have no idea what it means.
  • Someone from marketing put the “finishing touches” on the proposal.
  • You included a users’ guide for the proposal and a contact number to reach the help desk.
  • Three of the proposed project team members haven’t been hired yet.

About Michael W. McLaughlin

Michael McLaughlin is the principal consultant with MindShare Consulting LLC, a firm specializing in the services industry.
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