“The greatest opportunity to build a referral-based business lies in creating a strategic partner platform.” – John Jantsch
For this month’s issue of Management Consulting News, I talked with John Jantsch, award winning social media publisher, and the author of Duct Tape Marketing. His new book is The Referral Engine: Teaching Your Business to Market Itself.
I asked Jantsch for some practical tips on creating a productive referral engine for your business.
About Michael W. McLaughlin
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