“For creative, conceptual undertakings, the science shows that if-then motivators often don’t work and, in fact, can do harm.” – Daniel Pink
Daniel Pink is the author of Drive: The Surprising Truth About What Motivates Us. Pink’s previous books, including A Whole New Mind and Free Agent Nation, placed him among today’s leading thinkers about the modern world of work.
For his new book, Pink examined decades of research on human motivation and reveals the mismatch between what science knows and what business does–and how that affects every aspect of life. He shows why the usual carrot and stick approach is precisely the wrong way to motivate people for today’s challenges.
Read my interview with Daniel Pink.
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