About Michael W. McLaughlin

Michael McLaughlin is the principal consultant with MindShare Consulting LLC, a firm specializing in the services industry.

Author Archive | Michael W. McLaughlin

Test Post

By Michael W. McLaughlin on November 25, 2012 in Uncategorized

This is a test post

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How to Leave Any Client in a Deep Funk

By Michael W. McLaughlin on November 25, 2012 in Uncategorized

It’s easy to get carried away when you assemble a slide presentation, but here are four questions you can ask yourself before you finalize your next set of presentation slides:

Will I say to the audience, “I know this slide will be difficult to read for those of you in the back?” Most times, if your slide is tough to see in the back of the room, it’s tough to see in the front too. If there’s a chance that people can’t see your slide contents, redesign it. Once you’ve got people squinting at your slides, you lose their attention.

What is the central point of focus? Your slides are intended to reinforce (and clarify) your message. So, look at each slide to examine how each one performs that important role. Can your audience see the image or text you’ve chosen, understand the concept, and focus their attention back to you–the messenger? Our minds wander during presentations, so keep each slide focused on the most important idea you’re conveying. Once you’re done, move on to the next idea and slide. You don’t want me ruminating about the meaning of the bubble called “willingness to speculate,” when you are talking about the bubble called “goals and values”

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Sample Post With Threaded Comments

By Michael W. McLaughlin on October 1, 2012 in Category #1

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.

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Sample Post With Image Aligned Left

By Michael W. McLaughlin on October 1, 2012 in Category #1

Heres a sample caption, with a sample image aligned left.

Here's a sample caption with an image aligned left.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like.

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Sample Post With Image Aligned Right

By Michael W. McLaughlin on October 1, 2012 in Category #1

Here's a sample caption with a sample image aligned right.

Here's a sample caption with an image aligned right.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like.

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Sample Post With Image Centered

By Michael W. McLaughlin on October 1, 2012 in Category #1

Here's a sample caption with a sample image centered.

Here's a sample caption with an image centered.

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Sample Post With an Unordered List

By Michael W. McLaughlin on October 1, 2012 in Category #1

Unordered list item #1
Unordered list item #2
Unordered list item #3
Unordered list item #4
Unordered list item #5

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Sample Post With an Ordered List

By Michael W. McLaughlin on October 1, 2012 in Category #1

Ordered list item #1
Ordered list item #2
Ordered list item #3
Ordered list item #4
Ordered list item #5

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Sample Post With a Blockquote

By Michael W. McLaughlin on October 1, 2012 in Category #1

This is an example of a WordPress post, you could edit this to put information about yourself so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

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